®Exterior & entry
Storefront signs, opening communication and directional elements that help customers find and recognise the location.
Solution by goal
Open a Store
Prepare a new or refreshed retail, salon, café, clinic or service location by planning the customer journey from outside signage to counter, packaging and takeaway materials.
Physical touchpoints
Build the requirement around the goal.
You do not need to decide every product before speaking to us. Start with the outcome and the real customer or operational journey.
In-store communication
Menus, service lists, price cards, shelf / counter communication and promotional POSM.
Packaging & carry
Bags, labels, boxes or takeaway packaging that continue the brand after purchase.
Staff materials
IDs, apparel, cards or internal references that support the customer-facing team.
Opening campaign
Launch flyers, offers, event material and local promotion for the opening period.
Repeat consumables
Identify labels, bags, forms or cards that need a reliable reorder specification.
Decide early
Questions that change the specification.
These decisions make costing, artwork and approval more reliable.
Site measurementsConfirm physical dimensions before signage or large-format production.
Customer pathDecide what customers need to understand at entry, browsing, purchase and exit.
Price / service updatesKeep frequently changing information easy to replace.
Opening deadlineWork backward from installation, packing and delivery—not only print completion.
Avoid
Common mistakes.
Producing signs from estimated dimensions
Using too many messages at the entrance or counter
Embedding changing prices into expensive permanent fixtures
Leaving bag / label / staff material decisions until opening week
Execution path
From goal to production.
1
Walk the customer journey
Outside → entry → browse → counter → takeaway.
2
List physical touchpoints
Separate permanent, repeat and campaign items.
3
Confirm dimensions & artwork
Survey spaces and approve masters.
4
Pack by opening need
Deliver / kit items in a sequence the store team can use.
Related guidance
Use the right guide when the decision becomes technical.
Start with the outcome
Tell us what you are trying to achieve.
Share the goal, approximate quantity or locations, current artwork and target date. We’ll help identify the practical product mix and next step.